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Predictions2020: The Year Ahead for Internet of Things

By Khaled Abou Nader, chief product officer at Publicis Media Middle East

Since the introduced of 4G back in 2009, there has been a steady growth in the number of internet-of-things (IoT) devices. Many factors and industries have driven this growth, with the industrial automation and wearable technologies contributing the highest numbers of IoT devices.

What is interesting is not the number of devices that will boom with the introduction of 5G in 2020, but the quality of the data such devices will generate and the speed at which this data will get collected, processed and analysed. We will see a boom in the “instant gratification” phenomenon, which will lead to a major shift in human behaviour towards more entitlement. These instant gratification moments wi


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