By Craig Borthwick, partner, Lightblue
In 2022, the Middle East really thrived, especially in large-scale experiences, including the second half of Dubai Expo 2020, the unmissable – whichever side of the fence you sit on – FIFA World Cup in Qatar and MDLBeast Soundstorm in Riyadh, to name just a few. There has undoubtedly been a lot to be proud of and the legacies of these events will no doubt be celebrated for some time. A perfect tonic for any pain amounting from the past two years of pandemic.
Do you want to learn how brands are interacting with their changing audience in the region this Ramadan? Watch business leaders from brands and agencies come together and discuss how they
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