By Mohamed Azzawe, marketing director – MENA at Samsung Electronics
Economies across the MENA region are recovering from the coronavirus pandemic faster than anticipated, largely due to the acceleration of mass vaccination campaigns and an increase in oil prices. With that, the rapid proliferation consumer electronics in MENA has witnessed robust consumer demand coupled with high spending potential. However, there are factors that brands should consider in terms of tech evolution, and trends to plug into that can catapult the industry to an even stronger future.
With the transformation in working arrangements coupled with the latest generation entering the workforce, brands need their te
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