Keel Comms’s Baha Hamadi on what brands get wrong when it comes to PR.
One of the biggest misconceptions about public relations, especially in fast-growing, high-ambition regions like the Middle East, is the belief that PR teams can wave a wand and make headlines appear. Some leaders still approach PR with the assumption that if they hire an agency, their story should automatically land on CNN tomorrow morning. No compelling narrative, no data, no access, no insights, just a belief that ‘media relations’ alone can secure global coverage.
This assumption frankly misunderstands the nature of modern communications.
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