How is technology changing the PR industry?
Data and digital analytics have transformed the PR industry, pivoting it to what we call an ‘earned-plus’ model. Earned-plus is the new integrated approach to impactful communications, and it is multi-layered. It brings the strategic value generated from data analytics, delivering platform-agnostic campaigns that influence customer behaviour across all channels, and activating performance marketing to move specific audiences.
What is PR’s niche in the wider brand communications ecosystem?
Although channels evolve and approaches change, at the heart of the PR industry is its ability to deliver compelling stories on behalf of our clients. Our primary rem
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