The world around us is evolving faster than ever before. In the marketing and communications sector, you could even say we’re hooked on change, forever revisiting structures, practices, operating models and systems. Despite the wealth of information, clear signals become harder to distinguish. While we’re conscious that the solutions of the past might not work as well in the future, do we have what we need to navigate this change? Are our principles enough to steady the flow of future development while everything around us is spinning.
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