NDTV, an India-based English news channel, has joined NKN Media FZC as an exclusive ad sales partner in the MENA region. The partnership aims to offer advertisers and brands in the region an opportunity to partner with a news channel for the South Asian diaspora within the region.
Are you interested in improving your numbers game? Making content optimised for maximum returns and engagement? Gain insight into measurement and managing metrics through content, data and technology, in a morning of networking and opinions at the next Campaign Breakfast Briefing. Register now.
The channel is available on the Etisalat Ch No.551 and Du Ch No. 86, both the local networks in UAE.
According to a release, “Since its inception, NDTV has been leading the viewership charts in performance and TRPs in UAE’s Indian TV market segment. This strategic partnership is a significant step in that direction, as the channel is striving to strengthen its footprint further. The channel’s dedication towards the advertisers and brands using this as a unique Ad Innovation Platform, additionally creating local content for the South Asian Diaspora in the region.”
Abdul Majid Khan, chief executive officer – NKN Media said, ” We are optimistic that this partnership is going to yield the desired outcome commercially for both entities. The partnerships that we have engaged with in the past has led to a phenomenal growth for NKN Media over the last few years. We are confident that our expertise in this media arena as well as our experience will benefit this partnership hugely making it a profitable venture. Also, the brand awareness of NDTV will be a big plus, making this partnership an exciting journey ahead.”
Pankaj Chandra, senior vice president – NDTV is very confident that this partnership will be fruitful, enhancing the channel’s presence in UAE and neighbouring GCC markets.