We all know the adage about fixing your roof when the sun is shining. While recent times haven’t exactly been sunny, there is still a lot we can take from this proverb when we address how we adapt and drive growth for our clients today.
Without using the term ‘new normal’ again, as it has quickly become background noise, it is undoubtable that people’s behaviours have changed and that brands need to acknowledge these new traditions to succeed. Whilst we all immediately became Zoom pub quiz experts, downloaded HouseParty and banged pots and pans on our balconies, these are not long-term shifts that need concern us. Instead, we must use this relative downtime to ask ourselves
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