The Out of Home (OOH) advertising industry is on the brink of significant transformations in 2024, with several trends and innovations poised to shape the global media landscape, especially in the GCC and the UAE.
As the industry rebounds from the challenges posed by the Covid-19 pandemic, experts anticipate key developments that will redefine the role of OOH in the media ecosystem.
DATA INTEGRATION AND PDOOH
Advancements in technology are propelling programmatic digital out-of-home (pDOOH) to the forefront of advertising strategies in 2024. The landscape is set for enhanced privacy-safe data access, allowing marketers to seamlessly bridge the divide between online and offline activi
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