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Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Sir Martin discusses his perspectives on the development of the creative industry in the Middle East - and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.

https://www.youtube.com/watch?v=irOfQUuSpvE

In conversation with Campaign Middle East on its ‘On The Record’ podcast, Sir Martin Sorrell, the Founder of WPP, and the Founder and Executive Chairman of S4 Capital, shares top tips for marketers and advice for young professionals taking their first steps in the realm of brand and marketing.

In this latest episode, Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.

He also opens up about his mentors, the global leaders he looks up to, and the top lessons that he’s picked up through his d


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