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posted on May. 19, 2025 at 6:00 pmMay 20, 2025

Podcast: Property Finder CMO on purpose, performance, brand and business priorities

posted on May. 19, 2025 at 6:00 pmMay 20, 2025

Property Finder's Sevgi Gur discusses the balance between long-term brand health and short-term sales; and considerations around trust, transparency and purpose that need to be prioritised within marketing strategies.

https://youtu.be/N644ue3bpFk

On the latest episode of Campaign Middle East’s On The Record podcast, Sevgi Gur, Chief Marketing Officer, Property Finder discusses the balance between long-term brand health and short-term sales; the growing role of AI-driven data analytics and insights on predictive marketing; as well as the ethical considerations around trust, transparency, privacy and personalisation that need to be prioritised within marketing strategies.

Beginning the conversation with the brand versus performance debate and the ideal framework to fuel both, Gur says, “When we begin the discussion on brand and performance, there’s this assumption that there’s no brand in performan

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Tags:Advertising AI Analytics Artificial Intelligence Brand brand health brand purpose business priorities Campaign Middle East cmo company culture conversions ethical considerations lower funnel marketing marketing initiatives metrics On The Record Performance personalisation podcast predictive marketing Privacy PropertyFinder Sevgi Gur transparency trust upper funnel metrics video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.