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posted on Oct. 22, 2025 at 4:49 amOct 22, 2025

Platformance shares why brands can capture the deal-catcher wallet

posted on Oct. 22, 2025 at 4:49 amOct 22, 2025

Built on data and behavioural insights across the UAE, Saudi Arabia and Egypt, the report provides a roadmap for advertisers preparing for Singles’ Day, White Friday, Black Friday and Cyber Monday.

Platformance

Platformance, the outcomes-based advertising platform, has release its 2024 Q4 Shopping Season Report, revealing the rise of the “Deal-Catcher”, a new consumer profile reshaping how brands must compete during the region’s biggest retail quarter.

Built on data and behavioural insights across the UAE, Saudi Arabia and Egypt, the report provides a timely roadmap for advertisers preparing for Singles’ Day, White Friday, Black Friday and Cyber Monday, where competition for wallet share reaches its annual peak.

The Platformance deal-catcher: A new Q4 consumer mindset
Platformance’s findings reveal a fundamental shift in how shoppers enter Q4:

One in three MENA shoppers approach

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Tags:Black Friday brands categories Cyber Monday deal-catcher Discovery outcomes-based advertising Platformance Q4 shopping search shoppers Singles Day Waseem Afzal White Friday

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.