Nova Water sought to go beyond third party retail channels and grow sales by building a direct line to its customers.In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, through a results-focused performance campaign executed by Platformance in collaboration with Mindshare KSA.
The problem and the business objective
In the bottled water category, brands compete in a saturated, commoditised environment. On shelves and in marketplaces, visibility is expensive, customer loyalty is limited and price becomes the only differentiator.
Amid fierce shelf competition, Nova Water needed to bypass these constraints. To achieve this, the brand sought to go beyond third party retail c
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Tags:app downoaldsapp ordersAudiencebottled waterbudget allocationCampaigncontrolconversionsCreativescustomer acquisitionCustomer LoyaltyD2Cdirect-to-consumerinstallsinvesmentmarginsmeasurementMindshare KSAmobile appmobile measurementNajem AwarNova WateroptimisationordersPerformancePlatformancepurchasesquality installsreal time dataSalesseasonal campaignssignalstacticstargetingTrackingWaseem Afzal
