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Pizza Hut pranks influencers with ‘frozen pizzas’ in some supermarkets

Pizza Hut Middle East introduced a surprising element to its product lineup with the launch of their first-ever frozen pizza, now available in select supermarkets across the region. Except, Pizza Hut doesn't do frozen pizzas. Here's how it panned out.

https://www.youtube.com/watch?v=lM67zg1SV_Q

Pizza Hut Middle East introduced a surprising element to its product lineup with the launch of their first-ever frozen pizza, now available in select supermarkets across the region.

The frozen pizza got the attention of the likes of Rataj Khajah (@ratajini), Youssef Said (@youseef.saiid), Saaed Alwahbi (@lo.vxl), Alex Augusti (@justfooddxb), and Ahmad Al Hindi (@ahmad.jpeg) – influencers within the region who posted their discovery on social media and piqued the interest of the wider online community.

While the launch itself caught many off guard, the true surprise awaited inside the box. Customers and influencers found that there was no pizza insid


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.