Digital media company Yazle, which specialises in innovative and creative digital advertising, has partnered with Oasis Mall to manage mall advertising and connect emerging brands to consumers.
The primary objective of this partnership is to introduce a diverse range of brands to Oasis Mall’s shoppers. By leveraging Yazle’s advertising technology, brands that have previously not had a presence within the mall now have the opportunity to reach an engaged audience. As such, the initiative aims to bridge the gap between emerging brands and consumers, providing a platform for brands to showcase their offerings to a targeted mall audience.
“We are excited to embark on this exclusive partnership with Oasis Mall, a dynamic hub of shopping and entertainment in Dubai. This collaboration allows us to showcase a diverse range of brands to a highly engaged audience, transforming the in-store experience with innovative and relevant advertising content,” said Jamie Atherton, Managing Director at Yazle.
Atherton added, “Our goal is to enhance the shopping journey for visitors by delivering fresh and impactful brand messages while providing new opportunities for advertisers to connect with consumers in an exciting way.”
Under this partnership, Yazle will also manage in-mall advertising within Oasis Mall. This includes access to all advertising screens located throughout the mall.
From digital billboards to interactive displays, Yazle will ensure that both new and existing brands have a prominent presence, effectively capturing the attention of shoppers across all mall floors.
Commenting on the partnership, Anoop Gopal, Business Head at Oasis Mall, said: “We’re excited to announce our partnership with Yazle, which represents a significant advancement in enriching the shopping experience at Oasis Mall. By incorporating cutting-edge, interactive digital advertising throughout our space, we’re creating a vibrant platform for our partner brands to engage with shoppers in meaningful ways.”
Gopal concluded, “This initiative not only highlights exclusive promotions from these selected brands—carefully chosen to complement our existing tenants—but also transforms the overall shopping journey, making it more dynamic and engaging for every visitor.”
