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posted on Dec. 18, 2024 at 4:18 pmDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

posted on Dec. 18, 2024 at 4:18 pmDec 18, 2024

Developed by Pizza Hut’s creative partner, Publicis Groupe Middle East, the campaign aims to speak straight to the youth, building on the brand’s ongoing efforts to resonate with younger audiences.

Pizza Hut and Lay’s have teamed up to deliver a novel crunchy experience: The Crunchy Crust Lay’s Pizza.

Developed by Pizza Hut’s creative partner, Publicis Groupe Middle East, the campaign claims that It’s Crunching Great. The campaign aims to speak straight to the youth, building on the brand’s ongoing efforts to resonate with younger audiences.

The campaign launched across the UAE and Saudi Arabia spanning social media, digital platforms, instore and OOH. The Crunchy Lay’s Pizza is available on a new limited time offer, adding a crust topped with chip crumbs and giving people’s palates the delight of an added crunch with every bite.

https://www.youtube.com/watch?v=2

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Tags:Augusto Correia Fausto Pelanti It's Crunching Great Lay's Pizza Hut Publicis Groupe Middle East The Crunchy Crust Lay's Pizza

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.