Tarek Miknas, CEO of FP7 McCann on reflecting on 2024 and carrying lessons into 2025.
“2024 reminded me why I do what I do. Beyond creating bold campaigns or winning awards, it’s about building connections and collaborations.”
From outstanding recognition at Effies to mentoring up-and-coming Saudi talent at Athar Festival, and being recognised for bringing home the most metal cats at Cannes Lions for a second year, 2024 has been a year to remember. These milestones weren’t just about accolades nor headlines; they were a testament to the power of bold ideas that not only make noise but also create meaningful impact
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
