By Suzi Kuban, Marketing Manager at PiWheel
This year the Holy Month of Ramadan arrived in the middle of the COVID-19 pandemic restrictions. While publicly, we noticed that the heart of Ramadan – being gratitude, community, and spirituality, remained untouched; many of the usual ‘Ramadan activities’ changed. Namely the absence of extravagant iftars, mall shopping sprees and big gatherings. What did this impact have on consumer consumption?
We reviewed e-Commerce sales across the UAE and compiled a list of top Growing and Declining categories during Ramadan, compared to the prior period.
The top 5 growth categories are Water, Nuts & Seeds, Cell Phones, Household Cleaning and Batterie
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
