The thorny issue of pitching has sparked plenty of debate recently, and is not going away.
The conversation has moved on from agencies spelling out what is wrong, and how free pitching is a drain on its resources.
Agencies are now starting to come up with solutions they feel will make the pitching landscape work better for them.
Campaign Middle East is keen to speak to both agencies and brands – to highlight new ideas, suggestions and improve communications between both sides.
We spoke to Samantha Stuart Palmer, Chief Growth Officer at FP7McCann for her views on the topic.
What’s your view on the current pitching process?
Pitching can be magical. It can pull the best from ag
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Tags:FP7 McCann
