by Alison Weissbrot
The biggest media pitch of the year has come to a conclusion. While WPP has emerged triumphant globally, Omnicom’s PHD has picked up significant pieces of the business, including in the Middle East, North Africa and Turkey.
Incumbent Mindshare retained most of Unilever’s media business across its top six markets: North America, the United Kingdom, India, Indonesia and China. The pitch was the first open review from Unilever in six years, since 2015.
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