Petal Ads, an ad platform previously known as Huawei Ads, has announced a new partnership with MMP World Wide (MMPWW), which will focus on international markets, including China. This partnership shortly follows MMPWW’s acqusition by out-of-home provider, Life on Screen.
This collaboration will allow MMPWW to further strengthen its presence in international markets, while expanding its portfolio of ad networks to include exclusive Huawei audiences.
Petal Ads aims to scale up immersive solutions across the MENA region by capitalising on MMP World Wide’s programmatic expertise by offering multiple activation options and unique experiences to connect with consumers on the platforms whe
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.