Shadi Abdulhadi is Founder and CEO of Boopin
There is a dramatic decline taking place in traditional business models, which has been initiated by prolonged lockdowns from the global corona virus pandemic. That caused big and small clients alike to change their approach to digital. The focus has shifted from an earlier digital economy viewpoint that focused on driving awareness – given footfall parameters were healthy and stable in brick-and-mortar locations to complete a purchase – to one that is now closely connected to e-commerce or in-app shopping platforms’ ROI. Automotive brands such as AGMC and Nissan, for exampl
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
