Is all content you create Performance Content? The answer is no. Performance is a new type of content that connects with audiences at a deeper level; it’s an emotional experience that translates into loyalty. Subconsciously, consumers are always thinking: “What’s in it for me?” and your content needs to answer that question.
It also maximises the benefits of your owned assets across all different touch points to amplify reach and performance.
It’s important to understand that Performance Content will flourish in an organic environment; therefore search engine optimisation (SEO) is the main driver for Performance Content, but the fuel is intent. Our target is to intercept visitor
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