Over the past year, executive branding of C-suite leaders, corporate “influencers”, and brand ambassadors have been remarkably more persuasive and generated greater conversations in a ‘people-first’ digital and social media environment than most company brands.
Case in point: Conversations from Cannes Lions revolved around Scott Galloway’s “the era of brand is over” in 2023 and a year later circled around Mark Ritson’s “creativity is not enough” in 2024 rather than highlights of specific brand achievements.
Elon Musk with 189.3 million followers on X (at the time of writing this article) has greater reach than Tesla (22.2 million followers), SpaceX (34.9 million follow
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