Australian communications agency Penso has won the digital account for Yas Island following a competitive pitch against local and international agencies.
The Melbourne-headquartered agency was appointed by Abu Dhabi-based asset management business Miral to handle its social media, content, data and digital work for the leisure and entertainment destination.
The win marks Penso’s first venture in Abu Dhabi, just six months after the agency opened its first Middle East hub in Dubai last December.
Darius LaBelle, general manager of Penso, said: “Our new relationship with Miral and the Yas Island brand represents another exciting new chapter for us in the Middle East. We are el
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