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posted on Jan. 16, 2026 at 2:21 pmJan 16, 2026

Orange, Tarek Nour Advertising get fans dreaming of eighth AFCON Star

posted on Jan. 16, 2026 at 2:21 pmJan 16, 2026

The Orange campaign, rolled out across billboards, TVCs, digital platforms and social media, and was brought to life by Tarek Nour Advertising, Butter Films, Vivid Studios, and directors Hamba & Doss.

Orange

Orange, in partnership with Tarek Nour Advertising, invited Egyptians to dream big and cheer louder with a new campaign for the Africa Cup of Nations (AFCON) 2025, titled: ‘Football stars have changed, the jersey stars haven’t”

The 360-degree campaign, which was rolled out across out-of-home (OOH) billboards, television commercials (TVCs), digital platforms and social media, was brought to life for Orange by Tarek Nour Advertising, production house Butter Films, post-production studio Vivid Studios, and directors Hamba & Doss.
The campaign is already live across Egypt and will continue running until the end of AFCON 2026. It features Egyptian football icons including Wael Gomaa, Mohamed Bar

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Tags:AFCON AFCON 2026 Africa Cup of Nations Ahmed Hossam Butter Films Egypt Essam El Hadary Hamba & Doss Mido Mohamed Barakat Mohamed Lewa Mohamed Zidan Omar Moawed.Orange Sayed Moawed Tarek Nour Advertising VIVID Studios Wael Gomaa

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.