What have the biggest challenges been from the coronavirus pandemic, and what advice would you give to brands revisiting their OOH strategy?
Lockdowns, business closures and job losses have hit the market hard, drying up revenues for most businesses, our clients included, so this has had a significant impact on us as well. That said, we’ve been quite lucky; our client base is extremely loyal and as they’ve begun to see business pick back up again, they’ve in turn returned to doing business with us.
My advice would be to spend wisely with a supplier you can trust, but do spend. There’s a lot of evidence from past recessions showing that brands that continue to spend on
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