By Safwat Abdulkhalek, media director, Initiative
The last decade has propelled technology to unexpected heights and such an evolution struck the world at lightning speed, with little time to adjust. In the blink of an eye, the digital takeover was upon us and companies began scrambling to get rid of the obsolete and make room for the smarter and quicker. This is especially true for the field of advertising. The rise of the digital trend struck it swiftly. Yet, surprisingly, it did not abolish the traditional. Outdoor is still holding strong in the face of the tsunami-sized wave of digital and it seems to only grow stronger, evolving to catch up with the needs of the new, fast-paced worl
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