Brands Case Study Close Up Featured Insights Marketing

Shantelle Nagarajan

posted on Jul. 30, 2024 at 10:44 am

On-ground activations: Do they really work?

Shantelle Nagarajan

posted on Jul. 30, 2024 at 10:44 am

Campaign Middle East steps into the Hisense Fan Zone in Dubai to evaluate if the marketing strategy has made an impact.

The entrance to the Hisense Fan Zone at Arabian Ranches Golf Club, Dubai
The UEFA Euro 2024 tournament took the UAE, and the world, by storm. However, for those not fortunate enough to attend the games in Germany, settling for a fan zone experience in Dubai was the next best alternative.
Hisense provided fans with this opportunity as the gold sponsor for the Euros this year. As part of its sponsorship, the Chinese electronics brand launched an integrated campaign titled ‘Beyond Glory’. Part of the campaign’s activations was an on-ground Hisense Fan Zone at the Arabian Ranches Golf Club in Dubai.
When asked about th

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Tags:Brand relationships customer outreach CX Fazalur Rahman Hisense on-ground activation UEFA Euro Cup 2024

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.