The entrance to the Hisense Fan Zone at Arabian Ranches Golf Club, Dubai
The UEFA Euro 2024 tournament took the UAE, and the world, by storm. However, for those not fortunate enough to attend the games in Germany, settling for a fan zone experience in Dubai was the next best alternative.
Hisense provided fans with this opportunity as the gold sponsor for the Euros this year. As part of its sponsorship, the Chinese electronics brand launched an integrated campaign titled ‘Beyond Glory’. Part of the campaign’s activations was an on-ground Hisense Fan Zone at the Arabian Ranches Golf Club in Dubai.
When asked about th
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