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posted on Feb. 28, 2025 at 9:30 amFeb 28, 2025

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

posted on Feb. 28, 2025 at 9:30 amFeb 28, 2025

By blending ancient Henna artistry with essential knowledge, OMO's The Art of Stains campaign channels a crucial, powerful, discreet and deeply personal conversation starter through a culturally ingrained tradition.

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

OMO Arabia – in collaboration with MullenLowe MENA, Current Global and Milkshake Media – has launched ‘The Art of Stains’ campaign to communicate a critical message about period care to women in the Middle East through a culturally sensitive partnership with Henna artists.

By blending ancient Henna artistry with essential knowledge, OMO’s The Art of Stains campaign channels a crucial, powerful, discreet and deeply personal conversation starter through a culturally ingrained tradition.

OMO’s existing enzyme-rich formulation is designed to effectively tackle tough stains, providing a reliable solution for everyday care.

The three Henna designs follow the three-step process for

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Tags:culturally relevant campaign digital campaign Henna Henna artists Lenses Milkshake MENA MullenLowe MENA OMO OMO Arabia period period stains Prerna Mehra Snap Snapchat Tati Lindenberg The Art of Stains Unilever Unilever Fabric

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.