Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US telecoms provider AT&T.
Hearts & Science has offices in the US, Canada, Puerto Rico and India, and last month announced it would open a London office as well. Omnicom does not handle P&G in the region, and has not announced which clients Hearts & Science will service.
“In order to respond to marketers seeking business advantage in a world of personalised digit
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