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posted on Feb. 20, 2025 at 9:30 amFeb 20, 2025

Omnicom consultancy Sparks & Honey expands to the Middle East with Dubai office

posted on Feb. 20, 2025 at 9:30 amFeb 20, 2025

By integrating the Sparks & Honey network, Omnicom Media Group broadens its cultural intelligence and foresight capabilities, including purpose-built solutions to help brands identify cultural trends shaping the future.

From left, Chady Debs, General Manager of Sparks & Honey MENA, and Elda Choucair, CEO of Omnicom Media Group MENA

From left, Chady Debs, General Manager of Sparks & Honey MENA, and Elda Choucair, CEO of Omnicom Media Group MENA

Omnicom’s cultural intelligence and foresight consultancy Sparks & Honey has expanded into the Middle East with the opening of an office in Dubai. Until recently, it was part of the Hall & Partners network.
By integrating the expanding Sparks & Honey network, Omnicom Media Group’s research capabilities will now include a broader range of services and technologies, especially in the field of cultural intelligence and foresight. These purpose-built solutions are designed to help brands identify the cultural trends shaping the future and their impact on brands.
Elda Choucair, CEO of Omnicom Media Group MENA., said, “We’ve always been driven by operating at the cutting-edge of our indus

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Tags:Chady Debs Elda Choucair Hall & Partners OMG Omnicom Media Group Q Cultural Intelligence Spark & Honey

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.