By Karan Kukreja, Phygital Now
Omnichannel and multichannel, we hear these two terms used frequently – and often interchangeably – but in the world of marketing, they are different. Two very distinct and separate strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers.
First, let’s look at the definitions:
Multichannel refers to the ability to interact with prospective consumers through various channels, including social media, mobile, direct mail, print ads, landing pages, and websites. Each channel operates independently from the other marketing channels, and each abides by its own outlined strategy and goals. It allows
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