The real power of omnichannel advertising has been revealed in a recent study conducted by The Trade Desk, in partnership with PA Consulting and Brainsights. The study explore consumer engagement with omnichannel campaigns, compared to disconnected multichannel ones, and the opportunities these present to brands.
The survey found that omnichannel campaigns which integrate multiple channels outperform disconnected ones, boosting both audience engagement and brand relevance.
According to the study, omnichannel ads not only lead to 1.4 times higher increase in attention to ads, but also are more 1.5 times more likely to persuade and create 1.9 times more likely to build brand connection and
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