Omnicom Media Group MENA has announced the opening of the regional operation of its dynamic creative specialist agency Adylic. It specialises in data-driven, personalised creative advertising and dynamic creative optimisation (DCO) solutions. The Dubai operation, its seventh in the world, will serve the whole of the Middle East and North Africa region (MENA).
Founded in 2011 and acquired by Omnicom Media Group in 2014, Adylic has been a pioneer in HTML5 development. Dynamic creative is the automated conception, in real time, of personalised advertisements based on data insights. The ads are also adapted to various channels, formats and screens.
Adylic uses data science to extract differentiated
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