The Emirates has long been known as the land of dreams; people of different backgrounds and upbringing from all over the world live, visit, and admire the country’s ethos and vision. The Emirates is a story that narrates the power of the human potential and imagination in driving progress and uniting people under the inspiring principle “the impossible is possible”. Only the Emirates could offer audiences from across the globe a chance to make their aspirations a reality, no matter how ambitious or unobtainable they might seem. The #MarsShot, the unique global digital campaign, invited people across the world to share one inspiring dream for a chance to make it happen.
THE NEED TO DREAM BIG
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