Ogilvy has released a new report titled ‘Influencing business: The global rise of B2B influencer marketing’.
The report provides a global perspective by surveying marketing leaders across Europe, Africa, Middle East, Asia Pacific and the Americas.
It highlights both the similarities and comparisons of how business influence operates in different cultures and regions around the world.
Partnering with Opinium Research, LinkedIn and Onalytica, the report draws on a survey by Opinium of 550 senior marketing figures in 11 countries, showing the extent to which influencers are being used.
In addition to the survey data, the report features a series of in-depth interviews
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