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Off-the-Shelf or Bespoke eCommerce Solutions: it’s all about the fit by Karan Kukreja

by Independent Consultant, Karan Kukreja.

In a previous article, one of the trends that I wrote about was the upcoming surge in online transactions. Naturally this will require companies, both big and small, to either develop or upgrade their digital infrastructure and become eCommerce enabled.

With the Covid-19 lock-down, companies have rushed to setup their online sales channels to end the dry spell they’ve been experiencing. Between developing their online presence, setting up their logistics for fulfillment and reorienting their marketing efforts towards this operation, they have had to make a lot of critical decisions. Those with an eCommerce operation in place have had a head start and could focus on building these online channel


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