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Shantelle Nagarajan
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OCTA Properties expands to development with teaser campaign

Shantelle Nagarajan
posted on

To announce the launch of OCTA Development, the company has released a series of teaser films across digital and social channels.

Octa

To announce its latest venture into development, OCTA Properties has launched a teaser campaign across digital and social.

The month-long rollout marks the formal launch of OCTA Development, the evolution of a business that has quietly shaped the city’s skyline through consultancy and property development management for over 20 years.

Seen across digital and social channels, the brand campaign aims to showcase the company’s mantra and pave the way for upcoming launches. Led by founder Fawaz Sous, the campaign signals a new chapter for the firm as it begins to develop its own projects.

At the heart of the teaser campaign is the positioning statement, ‘a quiet revolution’, which aims


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Tags:A Quiet RevolutionFawaz SousOCTA DevelopmentOCTA Propertiesteaser campaignThe Work
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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