Trading and investing platform eToro has partnered with Google to launch one of the first TV, YouTube, CTV and outdoor advertising campaigns fully created using Veo 2, the advanced video generation technology from Google DeepMind.
Brought to life in the form of two 30-second videos, eToro’s in-house marketing and creative team collaborated with AI video creation expert László Gaál to leverage Google DeepMind’s Veo 2, which uses artificial intelligence to simulate real-world physics and produce human-like expressions and performances.
The collaboration marks a significant milestone in the use of generative AI for large-scale brand storytelling within the Middle East region given that Veo 2 was recently released to the public, enabling cinematic-quality video generation guided by text and visual prompts.
Commenting on the campaign, Yannay Politi, VP of Brand Marketing at eToro, said, “Innovation is in eToro’s DNA – not only in how we build our product, but in how we bring our brand to life. With this campaign, we’ve fully embraced the power of generative AI to tell our story in a bold and dynamic way. Veo 2 proved to be the perfect fit for eToro’s brand strategy, offering a next-level solution to produce compelling localized videos, providing realistic motion and high-quality output at a remarkable speed.”
Politi added, “Partnering with a pioneer like Google and collaborating with leading AI creators has allowed us to move beyond traditional advertising and explore what’s possible at the intersection of technology and creativity. This is more than a media campaign; it’s a statement about the future of marketing.”
The campaign was first developed to resonate with the Italian market with the support of marketing agency Marketing Arena.
According to a survey by ACRI, 28 per cent of Italians under 44 save primarily for travel and leisure, and 20 per cent for purchasing durable goods, highlighting a focus on short-term lifestyle goals. Only 10 per cent report saving to build long-term wealth.
Reflecting this mindset, the campaign’s AI-generated ads depict milestone moments such as cruising through Tuscany in a sports car or hosting a lavish wedding on Lake Como, dreams that align with these near-term aspirations.
The result is a combination of cultural storytelling and cutting-edge technology, all reinforcing the campaign’s central message: Invest in your future.
The campaign is now live in Italy across multiple online and traditional platforms, including YouTube, television, CTV, and outdoor channels, with plans to expand into additional markets where eToro operates.
CREDITS:
Client: eToro
Creative and marketing: eToro in-house team
AI video creation expert: László Gaál
Technology partner: Google DeepMind’s Veo 2
