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Campaign Middle East
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Anup Oommen
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noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Anup Oommen
posted on

The campaign received more than 2.95 million views in total, garnered more than 51, 400 in active engagement, and was picked up by more than 10 established international and regional publications in earned media coverage.

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

Delivery platform noon Minutes recently leaned into guerrilla marketing, led primarily by a PR stunt, which involved placing a noon Minutes delivery rider alongside a lookalike of Bollywood actor Amitabh Bachchan at one of Dubai’s busiest streets at the Deira Gold Souk.

The campaign was brought to life in collaboration with influencer marketing agency Plug Media, which handled every bit of the PR stunt from concept and staging to filming, talent/bodyguards and social media amplification.

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Tags:Ahmad MahmoodAmitabh BachchanconceptDeira Gold Soukdelivery riderearned mediaengagementsFacebookfilmingGen Zguerrilla marketingInfluencer marketingInstagramlookalikemillennialsnoonNoon MinutesPRPR stuntProductionpublic relationsReachsocial mediastagingtalent managementTikTokviewsYouTube
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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