Nomads has been appointed the lead strategic brand agency for flydubai.
The Amsterdam-headquartered creative innovation agency, which has an office in Dubai, will work with the low-cost carrier to help trans- form its brand.
“We’re very proud of the appointment,” said Alex Paquin, head of strategy at Nomads. “flydubai was a love-at-first- sight scenario; they’re another extremely fast-growing and influential brand in the region whose business model is in constant flux as they continue to meet the explosive air-travel demand of the emerging market, and GCC travellers.
“flydubai has some very progressive thinkers leading the brand, we’re looking to collaborate with them and the broader leadership team to help set a new strategic direc- tion for the brand, and offer creative solutions that address business challenges above- and-beyond the traditional advertising brief.
“The direction chosen will transcend communications to impact the working culture of the business as well as how their customers experience flydubai’s brand and product.”
Nomads has been on a roll, winning lead agency status for Dubai Holding and being named global agency of record for Jotun Powder Coatings. The agency has also been busy strengthening its Dubai team via a number of senior appoint- ments, including that of Richard Hol as ECD.
