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The Work

City Centre Malls Not just special, but super

Media agency Mediavest developed a novel concept for the Al Noor Training Centre for Children With Special Needs in Dubai for its client City Centre Malls. The inspiration was to take focus away from the children’s ‘disabilities’ and to bring to light their abilities in a fun, tangible and relatable manner.
Since all children grow up wanting to be a superhero, the idea brought to life the inner superhero of each of these special needs children, literally.
Project: Not just Special, but Super Client: City Centre Malls
Agency: MediaVest Associate media director: Tauseef Anwar
Senior media executive: Dana Joulani
Media executive: Rachel Chidiac
Senior media executive: Andrea Mendonca
Senior medi


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