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The Work

City Centre Malls Not just special, but super

Media agency Mediavest developed a novel concept for the Al Noor Training Centre for Children With Special Needs in Dubai for its client City Centre Malls. The inspiration was to take focus away from the children’s ‘disabilities’ and to bring to light their abilities in a fun, tangible and relatable manner.

Since all children grow up wanting to be a superhero, the idea brought to life the inner superhero of each of these special needs children, literally.

Project: Not just Special, but Super Client: City Centre Malls

Agency: MediaVest Associate media director: Tauseef Anwar

Senior media executive: Dana Joulani

Media executive: Rachel Chidiac

Senior media executive: Andrea Mendonca

Senior media manager: Zaid Barrishi

Regional director of human experience: Mohit Lodha

Camera: Leo James , Faisal 

Graphics: Aboobakr Khan

Music: Dale Nichols

Executive Producer, Director: Hassan Kiyany

Not Just Special, But Super from Mediavest Dubai on Vimeo.