The retail industry has been riding a two-year roller coaster of uncertainty and obstacles – from navigating the forced shift to online-only shopping sparked by the pandemic, to the recent return to brick-and-mortar and today’s supply chain challenges and inflation.
Research highlights how e-commerce giant succeeds in areas of brand perception and critical customer experience.
Despite all these issues, one retailer continues to prevail: Amazon. Considered the gold standard in retail, the e-commerce giant has managed to maintain customer loyalty due to its variety of products, competitive prices, and overall great customer experience (CX).
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