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New generative AI features in Google Ads, Product Studio and Performance Max

On Tuesday, Google announced its new AI-powered ad products and marketing tools

By Jalaja Ramanunni

Google Marketing Live showcased Google’s new range of generative AI advancements designed to simplify campaign creation, enhance ad relevance, boost creativity, and deliver new ad experiences.

These tools, integrated into Google Ads, Performance Max, Product Studio, and the Search Generative Experience (SGE) in Search Labs, provide marketers with solutions that combine their expertise with the capabilities of Google AI.

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