Egyptian–based energy drink Volt’s latest campaign takes on a new twist, a feline one.
The campaign aims to showcase Volt’s proposition of “helping you deal with your daily life by increasing your performance”.
To show its energy drink propositions in the ad film, setting itself apart from its competitors, Volt ditches the bored human, to opt for a bored cat instead.
Titled, ‘Keep the High Volt’, the ad film revolves around a cat experiencing an entirely different day, one filled with “vigor and vitality” with some friends.
The ad film begins with a domesticated cat that’s seemingly bored.
The cat then decides to drink from an unattended Volt can that is left by its owner on the table.
Tipping on its side, the cat licks away at the drink and then it suddenly transforms into a human sized cat.
As a human-sized cat, it goes onto enjoy various activities, such as sunbathing by the pool, hanging out with its friends. It also takes over at a party to play music as the DJ, while sipping volt and dancing with a group.
It orders in pizza, reads books as wells takes its chance to drive along the street in a convertible.
Finally the day ends with it playing football games with its friends on the TV, before the drink runs out and the cat returns back to its boring old life.
