New Balance has collaborated with Saudi cultural influencer Amy Roko, as its new brand ambassador.
Roko will work closely with New Balance to foster the engagement of women and empower them through various initiatives.
The brand recognises Roko as a prominent figure leading change in the region as she fearlessly challenges societal rules and norms.
Through her influential presence on various digital platforms, she has initiated thought-provoking conversations on important topics, such as gender equality, self-expression, and breaking stereotypes.
With her unique sense of humor, authenticity, and relatability, Roko has connected with women from all backgrounds, helping them em
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