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New age marketing and selling, by Niranjan Gidwani

By independent consultant director and former CEO of Eros Group Dubai, Niranjan Gidwani.

It is becoming more and more challenging for manufacturers, distributors and retailers to launch new products and better services that react flexibly to shifting demand, while still maintaining or trying to improve their margins and profitability.

If we were to go deeper, we realise that there are 3 key areas to be simultaneously tackled:

A-Improving supply chain, enhancing service levels while maintaining or growing margins

B-Understanding and imbibing the rapid digital and technological transformation

C-Understanding the new age customer

 
A-Improving supply chain, enhancing service levels while maintaining or growing margins
On the one hand, brands, manufacturers, distributors, retailers and all in the cha


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