By Sami Al Mufleh, CEO, Hills Advertising
How important is measurability in OOH today?
Today’s OOH advertising places a greater emphasis on measurability as marketers and agencies need to prove the value of their campaigns and justify their spending. More methods and tools are now available to gauge the success of OOH ads thanks to the advent of digital and data-driven strategies, including audience measurement technology, digital billboards and foot traffic analysis. Advertisers can improve their messaging and targeting to get better outcomes and a higher return on investment by tracking the reach, frequency and engagement of their campaigns.
Time to sharpen your marketing s
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