Named media agency of the year for the first time at the Dubai Lynx, UM MENA’s chief executive, Chris Skinner, tells Iain Akerman why the award is not the result of the agency’s recent successes
It’s always nice to have a bit of variety. Chris Skinner, UM MENA’s chief executive, will probably agree. After all, his agency has been named media agency of the year at the Dubai Lynx for the first time, breaking the strangle hold of Starcom Mediavest Group and its three-year run of success.
The agency’s win should not come as a surprise to anyone who has watched UM over the past few years. Last year was its best ever in the region, recording 17.5 per cent growth driven by an excellent
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